THE STORY


As support for LIV Sotheby’s in-house marketing team for several years, we were already well versed with their brand’s parameters, but excited to push the boundaries with a unique project and new listing for their team. The West Creek Ranch property is located in Southwestern Colorado with a $150 million price tag—oh yeah, you read that right.


The Strategy


It was obvious from the start that this project was anything but ordinary and deserved a show stopping marketing piece. Our team was tasked with creating a take-away item that would make a big impact at their upcoming event at the property. After collaborating with the LIV team, we began by researching the history of the land, which ultimately led to much of our design inspiration. From texture, to topographic patterns, earth tones and beautiful photography—the devil was in the details. And we made sure to sweat over every paper selection, hinge shape and stain color.

The Outcome


The final product contained 44 pages of sprawling ranch images, wrapped in custom embossed leather straps. All woodworking and laser engraving was also done in-house. From the beginning, we worked with Sprint Press and Oxford West to nail down logistics, as well as printing the interior pages and assembling the book to deliver an exquisite final piece.

Utlimately, 100 carefully crafted books were delivered for their launch party, and apparently we “hit it out of the park.”






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